Trent Reznor sent out a pretty funny survey request. I have never been more motivated to take a survey.
my bike broke down, can I get a ride?
So Nine Inch Nails is pretty much my new inspiration in cutting edge marketing. Not only did they put together one seriously cool ARG with the release of their last album, but they released the entire album for free and encouraged users to post it on bit-torrent.
Apparently frontman Trent Reznor is now seeing the benefits of user data as he continues to move forward sans record label. I downloaded the new album, The Slip from the band's website which requires a legit email address in order to access the files. Here's what I got in my inbox today:
Great voice. Smart incentives, and acknowledgement that the audience can easily skirt the system. This completely disarms the reader and presents a simple choice - take the survey, or don't. The personal touch as being from Trent himself is awesome.
Now time to take the survey.
